I’ve been getting a lot of questions recently about ‘creating’ things and what that actually means. An easy way to sabotage ourselves is to think that it means we have to create something from scratch, but that’s rarely the case.
Most of the time, whether you’re creating a class, a product, or expanding your services, the point isn’t to come up with a brand new thing all your own, but to assimilate and organize information from someone else.
That’s actually what experts do.
They take information from a lot of different people and put it together in a way that it creates new understanding.
Now, we can go into a whole copyright discussion here, and obviously if you need to give credit to someone, you give it. But for the most part, you don’t need to recreate the wheel, and this bit from comedian Ismo illustrates this perfectly.
He’s not telling us anything we didn’t already know. There really isn’t any ‘new’ information here. But, he’s organized it and assimilated it in a way that create a whole new understanding (and a fair amount of humor) for us.
I had this talk with a tech person recently. He was saying that everything he tells people is already out there on the internet. And while that’s true, if I’m looking for something, not only do I have to understand it enough to Google it, but then I have to sift through a bunch of information to find someone I trust enough to listen to.
But, if someone I trust compiles all the information I need for me, I will happily pay for that!
And the information being free elsewhere doesn’t matter to me.
So, don’t worry about coming up with a whole new thing, just keep learning what interests you and find your angle on it. Figure out how you want to present it, and put it together in a way that makes sense to you.
Give credit where you need to, but happily accept payment and praise for your unique take on what already exists in the world.