Why Design Matters
Most visitors don’t look at ads or images on your website or business cards, but design matters because it sends an immediate message of what you’re all about. Visitors will still notice how your design makes them feel.
You have two seconds to capture someone’s attention online. If your site looks unattractive, amateurish, or is confusing, the back button is just too close and tempting to your typical visitor.
UX = User Experience
Keep your user in mind when designing both your website and your marketing materials. What are they looking for? What information do they need? What problem are they trying to solve?
Always do the right thing for the user because only happy people buy stuff!
What are the right things? Making sure your site is clear and well organized. Making sure that your message directly speaks to your Right People so they don’t have to waste their time trying to figure out what you’re about. (This also ensures that you quickly repel the wrong people.)
Do you answer their main question right up front? What do you want them to do on my website, with my business card, with the ad or brochure, and have I made it easy and obvious for them to do that?
So, does your brand match your store/your biz personality/your biz cards, etc? Is your message consistent across all platforms and does your marketing look and feel like you and what you offer?
Remember, how you do one thing is how you do everything.
And all those things make up your brand and marketing message. So make sure your design matches your message and that you’re making it easy and obvious for people to call you, hire you, work with you, buy your widget.
Get it right in those first two seconds, so your new client can relax into their first impression, and make the choice to purchase.