Entrepreneur Quotient Quiz Welcome to the Entrepreneur Quotient! Hi there! These questions are designed to give an initial assessment of what's working for you in your business, and what you might want to change to give yourself more support. There are no right or wrong answers. Everyone will have some questions they aren't sure of, even if they've been in business for years. In fact, this is exactly what this process is designed to unearth. One of the most challenging things about being in business for yourself is that you are largely alone in your decision-making, so I designed this quotient to give you a little insight and perspective on things you might be missing. So, answer as truthfully as you can, and enjoy the process. You'll likely get an idea or two for your biz just from the questions themselves. Warmly, Diane Section 1: Brand and Message Clarity These first five questions are all about how well you understand--and can clearly articulate--your promise to your clients/customers. How well do you know what sets you apart from your competition? 1 - I'm not really sure. 2 3 4 5 - I'm super clear on this and know the exact words to describe it. How well do you understand how people's lives change and improve after working with you? 1 - I'm not really sure. 2 3 4 5 - I'm super clear on this and know the exact words to describe it. How well can you describe the main problem(s) you solve? 1- I'm not really sure. 2 3 4 5 - I'm super clear on this and know the exact words to describe it. How much does your marketing feel like a joyous shouting from the rooftops as opposed to convincing, urging, or bragging? 1 - Marketing feels icky. 2 3 4 5 - Totally joyous shouting. People need to hear about this! In terms of your business goals, how much are you pursuing what you want vs how much are you pursuing what you think you should? 1- I usually rely on what the experts say over what I think I should do. 2 3 4 5 - My business, my life, my desires. I'm going after what I want. Section 2: Marketing StrategyThe next five questions are all about how well you're getting your message out into the world, and how well you're getting people to do what you want them to do, i.e. buy your stuff, sign up for your list, register for the event, sign up for the free call, etc. How often do you create and launch something new, e.g. blog post, newsletter, podcast episode, video, workshop, webinar, etc.? (doesn't matter if it's free content, or if you charge for it) 1 - I haven't created anything in the last few months. 2 3 4 5 - Once a week or more How friendly are you with social media? I.e. Do you have at least one platform you use to connect with others and share your expertise? 1 - I loathe all social media. 2 3 4 5 - I have at least one platform I visit a few times a week to respond to comments and share bits of my work and life. Does your free content and/or social media presence lead to more sales and conversions? 1 - I don't see any correlation. 2 3 4 5 - Yes, I routinely get sales from my online content. How clear are you on your marketing goal? 1 - I just try to get my name out there. 2 3 4 5 - I know where I want to go in my business, and my marketing is strategically designed to get me there. How effectively do you use social media for research, feedback, ideas for growth, etc.? (Keep in mind this can include anything from Eventbrite to your newsletter to FB and Instagram) 1 - I didn't even know this was a thing. 2 3 4 5 - I routinely get ideas and feedback to adjust my business from my online presence. Section 3: Pricing and Sales These five questions are all about how you assign pricing to your work and how well you've set up pipelines and processes that support your sales. This section also indicates how easy or difficult it is for you to receive. How clear are you on your overall business goal? 1 - I just want to be bigger/more successful. 2 3 4 5 - I know exactly what I'm creating. How comfortable are you with selling? 1 - It's icky. 2 3 4 5 - I love it! I stay curious and unattached. How often do you look at your finances and analyze them to see what is and isn't working in your business? 1 - I hate tracking my finances. 2 3 4 5 - Every month I look at my numbers to see exactly what they mean for my business. How often do you ask for testimonials? How comfortable are you asking for them? 1 - Rarely or never. 2 3 4 5 - All the time. I love getting them! How often do you get overwhelmed, exhausted, or resentful about your work, including difficult clients, frustrating tasks, or anything else business-related? 1 - All the time. 2 3 4 5 - Rarely or never. Section 4: Website Effectiveness These final questions are all about how well your website is working for you to build your business, bring in new clients, and increase your success and profitability. How often do you update your website? 1 - I think the last time was 2016. 2 3 4 5 - At least once a week. How well does your homepage reflect the feel of your business, and tell the story of what you do and what problem you solve? 1 - I didn't even know this was possible. 2 3 4 5 - Very well. Do you have funnels, upsells, and secondary-tier products or services in place? 1 - Not at all. 2 3 4 5 - I'm even making passive income, baby. Do you have free content on your site that solves a problem for your audience? 1 - Not at all. 2 3 4 5 - Yes, lots of it, including blog posts, videos, etc.