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How to write copy that gets people to do what you want them to do without coercion or compromise.
Getting people to pick up the phone and call you from your website, or buy your product, or make an appointment, can all seem like they require mystical spells or sleazy sales tactics, but the best sales copy is actually rather simple.
As long as you’re clear about what you’re providing and what problem you’re solving, you can write extremely effective website copy with relative ease. In fact, it can even be fun. (No, srsly.)
This is because it’s not about coercion; it’s about connection.
This workshop is all about learning how to effectively, and with integrity, ‘sell’ your services and products to the people who really need them.
In this workshop, you’ll learn:
– My time-tested formula for effective sales pages for your products and events
– The Three Things that the best sales copy accomplishes
– How to use effective, convincing language that sounds like you, and doesn’t need to ‘sell’ anything to anyone
This is one of my most popular workshops because it can really shift how people view their own marketing strategy. You’ll leave with a greater understanding of how to sell online, and how to use language and connection to get more of your Right People to do what you want them to do.
Diane Whiddon, Website Geek Goddess with eleven years of experience, will teach you everything you need to know about how to have a optimized, effective website.
“I have had the pleasure of hearing Diane speak, she is highly knowledgeable as well as upbeat and positive. It is a pleasure learning from her, I walked away having laughed and learned and feeling like I was prepared to soar.”
– Cheri Jensen, Investment Advisors International
“The nugget of what you do is “motivational inspiration” cloaked in website design and internet savvy. I feel so blessed to connect with you.”
– Barbra Fang Babcock