Over and over again, I tell people that there is absolutely no single Right Way to do anything in your business. If the internet has taught us anything, it’s that anything is possible.
Don’t want a Facebook page? You don’t have to have one. Don’t want to send a weekly newsletter? You don’t have to. Not interested in Pinterest? No worries.
You can create a business that looks exactly how you want it to look. When you’re driven by passion instead of fear, your clarity creates a rock-solid business and marketing plan, even if it doesn’t look that way to someone else.
That’s because your business needs to be structured to serve you.
You’re going to be the one to run it and give it life. It’s going to take everything you’ve got, but if you do it in a way that is sustainable, easy and fun for you, it will give everything back to you. It’s imperative that you stick to what your heart really wants, rather than what you think you should be doing.
Getting Clear gets you out of the shoulds—I should write a blog, I should have an ebook, I should offer consulting, I should do my own bookkeeping, I shouldn’t expect work to be too fun, I shouldn’t outsource the hard stuff. Can you just feel how painful and limiting those kinds of thoughts are? In fact, just the use of the word should shows us where we’re probably not honoring ourselves.
If we really loved it, we’d already be doing it; we wouldn’t need a should to get us there.
What you do matters less than how you do it. In work, as in all things, follow the fun.
Having fun and valuing what we have to offer attracts clients and opportunities. It shows people that we’re worth working with and for. It demonstrates to others and to ourselves that we have a wonderful business, and it inspires people to hire us and work with us.