This is a few minutes of my first class for my 6 month coaching program, Get Clear on Your Brand.
This is a quick intro into why branding is important, why I wanted to spend 6 months on it with you (instead of 8 weeks or less) and how having a really clear brand identity can really help you in your biz.
Overall, why do we Get Clear?
Because your best business coach is always you.
Get Clear is my signature process for helping you identify who your ideal clients are, how you most want to serve them, and we use both of those to build and develop a business that is fun, easy, and sustainable for you.
I use this process in all of my coaching and in both my classes and annual retreat.
In the eleven years that I’ve been working with business owners to grow their businesses, I’ve found that most of the problems they have—a lack of clients, not enough cash flow, poor productivity, confusion around positioning and branding, etc.—rarely stem from a lack of business knowledge or marketing strategy. Instead, these problems are caused from their own blocks, fear, and insecurity.
The most successful entrepreneurs don’t necessarily have the most expensive website, the best PR campaign or the most sophisticated newsletter software. Instead, they are simply crystal clear about what they most want to be doing, and they go after it.
Being clear about what you most want to do in the world gives you the best business guidance you can ask for because you can rely on yourself for every business decision.
You become your own guru/coach/advisor. You come up with brilliant ideas. You build processes and strategies that are easy, fun and sustainable because they are completely aligned with you and your mission in the world.
In that situation, powerful branding attracts your right people to you with ease, and effective business strategies ensures that whatever we create for you is fun and easy for you to sustain.
This is how we are going to bring your biz to its full expression.
Ways to Get Clear:
Once a year, I offer a 6 month Get Clear on Your Brand Online Coaching Group designed to dive deep into what you love about your work, and most importantly, HOW to build a business around it.
This is my signature process to build/create/clarify your mission, brand, and message. It’s an intensive process that will require you to dig deep into what you most want to do and how you want to do it.
Corporate Get Clear Process
I will come to your office and go through the Get Clear process with you and your entire staff. More in-depth for a larger business, including team-building and community goal-setting, this process leads to greater clarity and a deeper sense of unified goals for the entire team. The Business Get Clear Process starts at $2,500. Email me for more details.
More about Get Clear:
(Interview with Casey Shivers)
Take a look at my interview with Casey Shivers from I am Well Coaching about my biz, my Get Clear process, and my dream for all entrepreneurs!
0:30 – Intro to me and my biz
4:29 – Your biz should be EXACTLY what you want it to be!
9:07 – Why the internet rawks for small biz owners
10:10 – The basics of Get Clear
11:18 – How to stay true to your business vision
14:03 – Applying Get Clear to a non-business problem (losing weight!)
16:08 – What to do when it all seems impossible (and a shoutout to my pal, Lisa Hunter!)
19:30 – How to overcome internal resistance in your business and life
23:54 – The power of receiving and letting yourself feel loved by life and your biz
25:38 – My dream! Entrepreneurs Unite!
28:28 – Money is squash.
33:07 – Bloopers and the perfect tagline
Get Clear Articles:
Want to find out a little more about why I think getting clear is so important? Read a few Get Clear blog posts where I talk more about it.