So, James Cordon’s Carpool Karaoke is exactly the kind of thing I’m always talking about when I tell you to create stuff.
He’s just a talk show host, comedian and writer, right? But, the dude can also SING. And he clearly loves music, singers and songwriters.
And I think his inner kid is totally geeking out at the idea of getting to sing in the car with some rock stars. He probably even got the idea driving to work one day.
Here’s the point: this idea did not come from a marketing expert.
No one told him, “Hey, you know what would be really successful for the show?”
He didn’t follow a formula to get here.
Nope, he let his dreams and desires lead him to a really fun, kick-ass idea.
I bet this idea came JOYFULLY and PLAYFULLY, which is always where the great success and growth comes from, folks.