She Made the Cinnamon Rolls

She Made the Cinnamon Rolls…

So, you know how I’m always nagging you guys to create stuff? And you’re all like, “But how? Do we give advice? Do we just talk about our jobs?” Take a look at this article:  http://www.everywhereist.com/i-made-the-pizza-cinnamon-rolls-from-mario-batalis-sexual-misconduct-apology-letter/ So, admittedly, Geraldine DeRuiter, The Everywhereist, is a brilliant writer, but she also bakes. A lot. She loves it. She’s undoubtedly in a level of …

piggy bank

SEO 101 – What You Need to Know First

A well-optimized site can bring you more business and name recognition than the most expensive advertising out there.  But with so many people talking about it and so much information to wade through, much of it contradictory, how can you tell the difference between what’s helpful and what’s hype? In this post, I’m going to demystify some of the hype …

Get Clear

Get Clear Intro

This is a quick, seven-ish minute intro into my Get Clear process, including how you can use it to troubleshoot problems in your marketing and branding strategies, particularly, where blocks might be stopping you, or where you might be in danger of taking actions that don’t align with you.  

DW.com Branding Style Guide example

If My Brand Were A …

  Ever do a Mood Board for your brand? This is fun, easy way to get some clarity on your brand identity, i.e. what you’re taking a stand for in the world. Check out this quick example I did for my biz coaching brand for my 6 month program.  

Features and Benefits

Features v. Benefits

The distinction between Features and Benefits gives you the key to converting more sales. Features describe what your service or product actually is.   They describe the buttons, widgets, locations and other details that give people an idea of what to expect from working with you or buying your product. Benefits, on the other hand, tell people why they should care. …

Photographer on log in nature

What Sets You Apart is Your Genius

What is your Unique Selling Proposition?  What are your Gifts? USP stands for Unique Selling Proposition, and it’s basically defined as whatever you do that is different—and probably better—than what everyone else in your field is doing. These are things you do easily and with delight.  They’re also things that you’re very good at.  They are your gifts.  And the …