girl on swing

An Easier, Softer Way to Run Your Business

There is an easier, softer way to run your business.  A way that isn’t about pushing through what’s hard, or succumbing to your circumstances. The easier, softer way is about encompassing both your power to make decisions and your flexibility with life.  It’s about maximizing what’s in front of you with clear strategy, and big, wide openness. This way affirms …

Get Clear

Get Clear Intro

This is a quick, seven-ish minute intro into my Get Clear process, including how you can use it to troubleshoot problems in your marketing and branding strategies, particularly, where blocks might be stopping you, or where you might be in danger of taking actions that don’t align with you.  

DW.com Branding Style Guide example

If My Brand Were A …

  Ever do a Mood Board for your brand? This is fun, easy way to get some clarity on your brand identity, i.e. what you’re taking a stand for in the world. Check out this quick example I did for my biz coaching brand for my 6 month program.  

Photographer on log in nature

What Sets You Apart is Your Genius

What is your Unique Selling Proposition?  What are your Gifts? USP stands for Unique Selling Proposition, and it’s basically defined as whatever you do that is different—and probably better—than what everyone else in your field is doing. These are things you do easily and with delight.  They’re also things that you’re very good at.  They are your gifts.  And the …

blank slate for drawing

Design – The Most Important 2 Seconds of Your Brand

Why Design Matters Most visitors don’t look at ads or images on your website or business cards, but design matters because it sends an immediate message of what you’re all about.  Visitors will still notice how your design makes them feel. 2 Seconds You have two seconds to capture someone’s attention online.  If your site looks unattractive, amateurish, or is …