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Get Clear
Branding

Get Clear Intro

This is a quick, seven-ish minute intro into my Get Clear process, including how you can use it to troubleshoot problems in your marketing and branding strategies, particularly, where blocks might be

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DW.com Branding Style Guide example
Branding

If My Brand Were A …

  Ever do a Mood Board for your brand? This is fun, easy way to get some clarity on your brand identity, i.e. what you’re taking a stand for in the world.

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Features and Benefits
Get Clear

Features v. Benefits

The distinction between Features and Benefits gives you the key to converting more sales. Features describe what your service or product actually is.   They describe the buttons, widgets, locations and other details

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woman edge of cliff
Courage

The 2 Biggest Excuses I Hear

“I’m not an expert” & “Someone else is already doing that.” I read somewhere that there is no such thing as confusion.  That if you’re confused, you’re simply refusing to listen.  Whether

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Photographer on log in nature
Branding

What Sets You Apart is Your Genius

What is your Unique Selling Proposition?  What are your Gifts? USP stands for Unique Selling Proposition, and it’s basically defined as whatever you do that is different—and probably better—than what everyone else

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