Simon Sinek

Simon Sinek and the Power of Your WHY

This TED talk by Simon Sinek is one of the best things on marketing that I’ve seen.  “People don’t buy what you do, they buy why you do it.” Simon’s contention is based on the fact that we make our decisions in the emotional part of our brain, not the logical part.  The logic and rationalization comes after the decision has …

girl on couch with headphones

What Message are You Sending Out?

Once you know what you love to do, it’s important to get clear on why you love it.  Discovering that is like discovering the building blocks of who you are.  There is nothing more powerful than knowing why you really care about something.  It is as individual to you as your DNA. Your WHY is all about your values.  It’s comprised …