piggy bank

SEO 101 – What You Need to Know First

A well-optimized site can bring you more business and name recognition than the most expensive advertising out there.  But with so many people talking about it and so much information to wade through, much of it contradictory, how can you tell the difference between what’s helpful and what’s hype? In this post, I’m going to demystify some of the hype …

Features and Benefits

Features v. Benefits

The distinction between Features and Benefits gives you the key to converting more sales. Features describe what your service or product actually is.   They describe the buttons, widgets, locations and other details that give people an idea of what to expect from working with you or buying your product. Benefits, on the other hand, tell people why they should care. …

two umbrellas

Who are Your Right People?

Your Right People are the people who will love you, follow you, friend you, talk with you, get on your list and buy from you.  They love your product or service and they show up to all of your events and buy all your swag, even the weird hippopotamus bumper stickers you had printed that you weren’t sure anyone would …