Diane Whiddon and Lisa Hunter

Eat the Cookie!

Sometimes work is really fun. When I’m creating, or working with a client, or sometimes when I’m co-working with a friend, I have a lot of fun at work. That’s especially true when I’m spending time with Lisa Hunter. I’ve known her for about ten years.  We joke that we’re veterans of the online world.  We’ve both built oodles of …

Photographer on log in nature

What Sets You Apart is Your Genius

What is your Unique Selling Proposition?  What are your Gifts? USP stands for Unique Selling Proposition, and it’s basically defined as whatever you do that is different—and probably better—than what everyone else in your field is doing. These are things you do easily and with delight.  They’re also things that you’re very good at.  They are your gifts.  And the …

How My Coaching Works

My coaching work has been born from the many workshops I’ve given over the last several years about how to get people in touch with what they love about what they do. I’ve been amazed by how many people say that they want to do something for themselves or their businesses, and then simply can’t.  For me, I was a …

sun sets on a bunny

De-Bunking Marketing Myths

Let’s look at a few common misconceptions around marketing. Myth #1 – Marketing is complicated. Truth:  Marketing is simply talking with confidence and ownership about what you are passionate about. That’s it. It isn’t convincing people to work with you, following someone else’s weird strategy that doesn’t make sense to you, or being/saying/doing anything that isn’t authentic to you. It …

Lighthouse by Todd Smith Photography

“Marketing” Does Not Mean “Chasing”

My favorite concept about marketing is based on a quote by Anne Lamott: “Lighthouses don’t go running all over the island trying to save people; they just stand there shining.” That’s how your marketing should be.  Don’t chase your right people.  Trust that they’re out there actively looking for you. I deal with so many brilliant and savvy entrepreneurs who are scared …

girl superhero

My Plea…

“The world is in trouble.” Big trouble. This is all I hear, from the media, my friends, my colleagues.  “The world is in trouble and things are going to get worse.” I hear it all the time, but there’s a doom-and-gloom attitude that normally accompanies it that I don’t like. I’m reminded of the line from Apollo 13 where the …