Photographer on log in nature

What Sets You Apart is Your Genius

What is your Unique Selling Proposition?  What are your Gifts? USP stands for Unique Selling Proposition, and it’s basically defined as whatever you do that is different—and probably better—than what everyone else in your field is doing. These are things you do easily and with delight.  They’re also things that you’re very good at.  They are your gifts.  And the …

girl superhero

My Plea…

“The world is in trouble.” Big trouble. This is all I hear, from the media, my friends, my colleagues.  “The world is in trouble and things are going to get worse.” I hear it all the time, but there’s a doom-and-gloom attitude that normally accompanies it that I don’t like. I’m reminded of the line from Apollo 13 where the …

girl on stool with phone

Your Work Matters

Here’s the deal: when you spend your time devoted to your passion, and your effort is rewarded by testimonials, return customers, and payment for your efforts, things begin to shift. As you begin to see the value of your contribution, you begin to feel how essential you are to the working of the world. You begin to deeply value your place in the world, and …