Diane Whiddon and Lisa Hunter

Eat the Cookie!

Sometimes work is really fun. When I’m creating, or working with a client, or sometimes when I’m co-working with a friend, I have a lot of fun at work. That’s especially true when I’m spending time with Lisa Hunter. I’ve known her for about ten years.  We joke that we’re veterans of the online world.  We’ve both built oodles of …

Photographer on log in nature

What Sets You Apart is Your Genius

What is your Unique Selling Proposition?  What are your Gifts? USP stands for Unique Selling Proposition, and it’s basically defined as whatever you do that is different—and probably better—than what everyone else in your field is doing. These are things you do easily and with delight.  They’re also things that you’re very good at.  They are your gifts.  And the …

Simon Sinek

Simon Sinek and the Power of Your WHY

This TED talk by Simon Sinek is one of the best things on marketing that I’ve seen.  “People don’t buy what you do, they buy why you do it.” Simon’s contention is based on the fact that we make our decisions in the emotional part of our brain, not the logical part.  The logic and rationalization comes after the decision has …

How My Coaching Works

My coaching work has been born from the many workshops I’ve given over the last several years about how to get people in touch with what they love about what they do. I’ve been amazed by how many people say that they want to do something for themselves or their businesses, and then simply can’t.  For me, I was a …

girl on stool with phone

Your Work Matters

Here’s the deal: when you spend your time devoted to your passion, and your effort is rewarded by testimonials, return customers, and payment for your efforts, things begin to shift. As you begin to see the value of your contribution, you begin to feel how essential you are to the working of the world. You begin to deeply value your place in the world, and …