girl on swing

An Easier, Softer Way to Run Your Business

There is an easier, softer way to run your business.  A way that isn’t about pushing through what’s hard, or succumbing to your circumstances. The easier, softer way is about encompassing both your power to make decisions and your flexibility with life.  It’s about maximizing what’s in front of you with clear strategy, and big, wide openness. This way affirms …

Get Clear

Get Clear Intro

This is a quick, seven-ish minute intro into my Get Clear process, including how you can use it to troubleshoot problems in your marketing and branding strategies, particularly, where blocks might be stopping you, or where you might be in danger of taking actions that don’t align with you.  

Photographer on log in nature

What Sets You Apart is Your Genius

What is your Unique Selling Proposition?  What are your Gifts? USP stands for Unique Selling Proposition, and it’s basically defined as whatever you do that is different—and probably better—than what everyone else in your field is doing. These are things you do easily and with delight.  They’re also things that you’re very good at.  They are your gifts.  And the …

Simon Sinek

Simon Sinek and the Power of Your WHY

This TED talk by Simon Sinek is one of the best things on marketing that I’ve seen.  “People don’t buy what you do, they buy why you do it.” Simon’s contention is based on the fact that we make our decisions in the emotional part of our brain, not the logical part.  The logic and rationalization comes after the decision has …