Photographer on log in nature

What Sets You Apart is Your Genius

What is your Unique Selling Proposition?  What are your Gifts? USP stands for Unique Selling Proposition, and it’s basically defined as whatever you do that is different—and probably better—than what everyone else in your field is doing. These are things you do easily and with delight.  They’re also things that you’re very good at.  They are your gifts.  And the …

Simon Sinek

Simon Sinek and the Power of Your WHY

This TED talk by Simon Sinek is one of the best things on marketing that I’ve seen.  “People don’t buy what you do, they buy why you do it.” Simon’s contention is based on the fact that we make our decisions in the emotional part of our brain, not the logical part.  The logic and rationalization comes after the decision has …

How My Coaching Works

My coaching work has been born from the many workshops I’ve given over the last several years about how to get people in touch with what they love about what they do. I’ve been amazed by how many people say that they want to do something for themselves or their businesses, and then simply can’t.  For me, I was a …

two umbrellas

Who are Your Right People?

Your Right People are the people who will love you, follow you, friend you, talk with you, get on your list and buy from you.  They love your product or service and they show up to all of your events and buy all your swag, even the weird hippopotamus bumper stickers you had printed that you weren’t sure anyone would …