Features and Benefits

Features v. Benefits

The distinction between Features and Benefits gives you the key to converting more sales. Features describe what your service or product actually is.   They describe the buttons, widgets, locations and other details that give people an idea of what to expect from working with you or buying your product. Benefits, on the other hand, tell people why they should care. …

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Design – The Most Important 2 Seconds of Your Brand

Why Design Matters Most visitors don’t look at ads or images on your website or business cards, but design matters because it sends an immediate message of what you’re all about.  Visitors will still notice how your design makes them feel. 2 Seconds You have two seconds to capture someone’s attention online.  If your site looks unattractive, amateurish, or is …