girl on swing

An Easier, Softer Way to Run Your Business

There is an easier, softer way to run your business.  A way that isn’t about pushing through what’s hard, or succumbing to your circumstances. The easier, softer way is about encompassing both your power to make decisions and your flexibility with life.  It’s about maximizing what’s in front of you with clear strategy, and big, wide openness. This way affirms …

DW.com Branding Style Guide example

If My Brand Were A …

  Ever do a Mood Board for your brand? This is fun, easy way to get some clarity on your brand identity, i.e. what you’re taking a stand for in the world. Check out this quick example I did for my biz coaching brand for my 6 month program.  

Features and Benefits

Features v. Benefits

The distinction between Features and Benefits gives you the key to converting more sales. Features describe what your service or product actually is.   They describe the buttons, widgets, locations and other details that give people an idea of what to expect from working with you or buying your product. Benefits, on the other hand, tell people why they should care. …

blank slate for drawing

Design – The Most Important 2 Seconds of Your Brand

Why Design Matters Most visitors don’t look at ads or images on your website or business cards, but design matters because it sends an immediate message of what you’re all about.  Visitors will still notice how your design makes them feel. 2 Seconds You have two seconds to capture someone’s attention online.  If your site looks unattractive, amateurish, or is …