Get Clear on Your Brand: What do you stand for?
What lights you up about your work?
What do you love about what you do?
How do people change after they work with you?
And what change do you want to see happen in the world from what you do?
When your marketing strategy leads with that stuff, bringing in more clients becomes easy, and your business begins to grow on its own because you are so clear and confident about what you do that you just Can. Not. Stop. Talking about it.
This is what I designed this course to do.
By the end of this class, you’ll be so crystal clear on the value of your work and what you provide that marketing will actually be easy and fun (no, seriously, it’s possible), and the growth you’ve been looking for will start to happen easily because it will be more aligned with who you are.
What This Program Is:
An Online Course … with monthly lessons, AMA (Ask Me Anything) calls, guest speakers, and a private Facebook group.
What this means for you: Complete convenience. Listen to the course materials at any time. Everything will be recorded so you can listen to it later and/or download it so you can have it forever.
A Group Program … you’ll be on the calls and the Facebook group with other like-minded entrepreneurs.
What this means for you: You’ll be able to share your journey with others and learn from what others have done as we all move toward greater clarity and appreciation for our work. You’ll also be a member of the Facebook group for up to a year, so you’ll have plenty of time to learn from others as you implement your new brand identity.
A 6 Month Deep Dive … you’ll have plenty of time to implement the changes and strategies you’ll learn about.
What this means for you: Rather than fire-hosing you with information and then leaving you alone to implement it, I’ve spread the content out over a six month period so you’ll get tons of support from me and your fellow entrepreneurs to get everything done during the length of the class. I want you to see results in your business, and not from some flashy new trend, but by building a solid business foundation that you can really grow from. Yes, in the short term, but years down the road as well.
What We’ll Cover:
Month 1 – October: Unique Selling Proposition (USP) – this month is all about what sets you apart from your competition. We’ll explore your gifts, your geniuses and everything you do that you love. These are the source of fun and freedom in your biz, so we’ll use these as the foundation for everything that comes after. Sustainable ease and growth begins here!
Month 2 – November: Your Right People (your primary demographic) – These people love you. They need exactly what you clarified for your business last month. This month we’ll get clear on who they are, what problem you’re going to solve for them, and what language we’ll use to attract them. We’ll work on language that will make everything from your website to your elevator pitches shine.
Month 3 – December: Your Why – This month is all about defining your values. Getting clear on what is most important to you in your world gives you clarity on how to act on them. When your actions are out of alignment with your values, your actions are inconsistent, frustrating and ineffective. This month builds the foundation for your brand strategy.
Month 4 – January: Putting It Together – Colors, fonts and logo ideas! This is where it all begins to come together and we start to play. Now that we’ve clarified what you love about what you do and who needs it and why, we begin to create a cohesive picture of how your business is going to grow over the long-term. Here we build the pieces that will become how you’ll be known by your Right People.
Month 5 – February: Website Content and Online Brand – Your online presence is your first employee. It’s constantly working for you. This month, we make sure that your website and social media strategies match your brand and effectively guide your Right People through your business model. We’ll cover design, best use practices for digital media, and other ways to deliver your brand with imagery and design.
Month 6 – March: Brand Polishing and Final Q&A – this month is all about finalizing the cohesiveness of your brand. Are you effectively attracting your Right People? Do they have a clear idea of what to expect from working with you? Are they being gently guided through your sales process?
Special Guest Speakers:
Each month, a special guest speaker will lead you through a process designed to support you in getting clear.
October – Lisa Hunter, founder of Sacred House, will teach you to Launch a Miracle
November – Christy Decatur will teach you How to Create Your Bio from the Power of Your Story
December – Sarah Ferree, the owner of Discover Massage will teach you how to Partner with the Universe in Your Business
January – Jessica Fern Cooley will teach you how to Unstuck Your Money Story
February – Stephenie Zamora will teach you about your Hero’s Journey
How It Will Work:
Each month of this 6 month program includes…
On the 2nd Thursday of the month, you’ll receive one 90 minute class via webinar/video (that you can watch them at any time) on the topics above
On the 3rd Thursday of the month at 1pm, we’ll have our 2 hour Group Coaching AMA call (all calls will be recorded) to answer any of your specific questions (and this is about anything, not just the lessons from that month.)
On the 4th Thursday of the month, you’ll receive a special guest presentation including speakers on techie issues, centering practices and breaking through blocks
And on the first week of the month, you get to relax, catch up on anything you missed, and show off your work on our Facebook group to get feedback
Plus, a year-long membership in the Facebook group, just for program participants to share the journey, promote your offerings and show off your work.
And, everything will be recorded so you can listen to it later and/or download it to have forever.
Also, participants get $75 off a One Day VIP package with me, or $175 off a Two Day VIP package, to use whenever they’d like during the coaching program.
Want to check it out? Take a look at this quick intro from our first class to see my take on branding and why it’s so important …
And, take a look at what we’ll be doing over the course of the program…
Who I Am:
Well, you’re here, so you can always mosey on over to my About page and read more than you probably want to know about me. But, in short …
I work for people who are tired of compromising themselves in order to succeed.
Maybe you haven’t found the success you’ve wanted, or maybe you have, and you’re miserable. Either way, I’ve devoted my life to helping solopreneurs develop strong, clear business strategies that grow their businesses AND feel really, really good to implement.
What’s the point of success if you hate how you’re getting it? Who cares about six-figures if you’re not fulfilled in your work?
I want you to be so lit up from within about what you do and who you do it for that marketing is easy, simple and fun. From that place, it’s easy to grow your business. And we begin that process getting clear on your brand.
That’s what I want you to get out of these six months.
Buy it now for only $129 per month for six months.
(Registration closes November 9th.)
Or pay in advance for $679 ($100 off).
“Diane’s group coaching sessions have completely transformed my business and my relationship to my work. She is more than a coach- she’s a Sherpa, a midwife, a drill Sargent, and a cheerleader. Most importantly, she holds a mirror up to you and your business and shows you all of the gifts you bring to the world.
The clients she attracts into her group coaching setting are top notch. Their presence creates a community of support that is a balm for us solo-preneurs who spend our days working in our own little bubbles. I am so grateful for the wisdom she has shared with me these last 6 months and I can see the results of our work manifested in my business every day!”
~ Christy Decatur, Wedding and Event Coach
“I came to the Get Clear workshop not having many expectations if only because I wasn’t sure what the scope would cover. That said, I was completely blown away. Diane gave an entirely new and eye-opening perspective that truly resonated with me and how I operate and think through things. She really seem 100% engaged with everyone sitting in the group, and her ideas, while sometimes focused on one individual, were transferable and permeable to the whole group.
I have since made a conscious effort to shift how I think about my business and that has made a profound effect on how I build content and create ideas for my business in the future. I’m looking forward to following her workshops this year!”
~ Jessica Johnson, Body in Mind Massage
“Diane has this seemingly magical way of causing me to say the most potent thing I could say about my work without even trying very hard. When we’re talking, I find myself saying genius things about what I do, and it seems to just naturally happen. It doesn’t feel difficult. Instead, it feels easy and fun.
She also gives me insights and a-ha’s about what I’m actually providing and the benefit of it, so I come away having learned more about what I do in unexpected ways and knowing the value of what I provide.
As a result, I feel more clear and I have a rich sense of what I’m offering. In a very non-cookie cutter way, it ends up putting me in a frame of mind where I’m easily and enjoyably able to convey the essence of what I do. It actually becomes fun to market myself.
Plus, she’s just really fun to work with, and I feel more like myself at the end of every session.”
~ Lisa Hunter, Founder/Director of Sacred House
“You don’t play with my idealized notions or work in puffery. You are encouraging, a tremendous coach meaning someone who knows how to lay out the traps but stay focused on the positive, inspiring and motivating.
You are also the first one to say, feeling discouraged? Get used to it and figure out how to rise above it – this is worth it but it’s not easy.
You say it with more kindness and I LOVE THIS about you. I could go on and on but my bet is you get it.”
~ Julia Sherman, Coach
“Diane has been the most influential ingredient in bringing my business to life. Her ability to pinpoint what has been in the way, and assist me in removing it, is uncanny. It is second only to her innate skill in creating space for me to discover a vision of my work in the world that is clear, real and truly …Me.
With her guidance I have made more progress and experienced more success than the previous 10 years I’ve been in business. It is her genuine passion and commitment to my success that makes her so good – and ME so good!
Our coaching group recently dubbed Diane, “The Business Doula.” She has a very unique ability of helping bring forth healthy vibrant and flourishing businesses! But more than that; Diane very literally helps make entrepreneurial dreams real. If you really want to do your thing – to love it and succeed, Diane is the rock star you need.”
~ Stef Swink, Licensed Practitioner, Spiritual Adviser and Speaker
“Diane is an amazingly motivational guide into this process. I feel more confident and clear about my concept and the possibility of what I can do with my business. I wanted to sneak into a business by starting a blog supported by a website. Now, I have a whole new understanding for what is possible. It was like throwing the door wide open and stepping through it! Diane helped me see that more was possible than I thought.
I know that if I am true to who I am, holding to my core values, what I dream is possible, and so much more.”
~ Barbra Babcock, Intuitive and Energy Healer
I recommend Diane’s Get Clear process to every budding entrepreneur that I know, and I personally find it essential to launching a healthy and thriving business.”
~ Alexandra Davis, Diamond Star Acupuncture