girl on couch with headphones

What Message are You Sending Out?

Once you know what you love to do, it’s important to get clear on why you love it.  Discovering that is like discovering the building blocks of who you are.  There is nothing more powerful than knowing why you really care about something.  It is as individual to you as your DNA. Your WHY is all about your values.  It’s comprised …

sun sets on a bunny

De-Bunking Marketing Myths

Let’s look at a few common misconceptions around marketing. Myth #1 – Marketing is complicated. Truth:  Marketing is simply talking with confidence and ownership about what you are passionate about. That’s it. It isn’t convincing people to work with you, following someone else’s weird strategy that doesn’t make sense to you, or being/saying/doing anything that isn’t authentic to you. It …

Lighthouse by Todd Smith Photography

“Marketing” Does Not Mean “Chasing”

My favorite concept about marketing is based on a quote by Anne Lamott: “Lighthouses don’t go running all over the island trying to save people; they just stand there shining.” That’s how your marketing should be.  Don’t chase your right people.  Trust that they’re out there actively looking for you. I deal with so many brilliant and savvy entrepreneurs who are scared …

girl superhero

My Plea…

“The world is in trouble.” Big trouble. This is all I hear, from the media, my friends, my colleagues.  “The world is in trouble and things are going to get worse.” I hear it all the time, but there’s a doom-and-gloom attitude that normally accompanies it that I don’t like. I’m reminded of the line from Apollo 13 where the …

girl on stool with phone

Your Work Matters

Here’s the deal: when you spend your time devoted to your passion, and your effort is rewarded by testimonials, return customers, and payment for your efforts, things begin to shift. As you begin to see the value of your contribution, you begin to feel how essential you are to the working of the world. You begin to deeply value your place in the world, and …