Features and Benefits

Features v. Benefits

The distinction between Features and Benefits gives you the key to converting more sales. Features describe what your service or product actually is.   They describe the buttons, widgets, locations and other details that give people an idea of what to expect from working with you or buying your product. Benefits, on the other hand, tell people why they should care. …

Photographer on log in nature

What Sets You Apart is Your Genius

What is your Unique Selling Proposition?  What are your Gifts? USP stands for Unique Selling Proposition, and it’s basically defined as whatever you do that is different—and probably better—than what everyone else in your field is doing. These are things you do easily and with delight.  They’re also things that you’re very good at.  They are your gifts.  And the …

blank slate for drawing

Design – The Most Important 2 Seconds of Your Brand

Why Design Matters Most visitors don’t look at ads or images on your website or business cards, but design matters because it sends an immediate message of what you’re all about.  Visitors will still notice how your design makes them feel. 2 Seconds You have two seconds to capture someone’s attention online.  If your site looks unattractive, amateurish, or is …

Amy Cuddy

Amy Cuddy TED talk

This talk by Amy Cuddy on How Our Body Language Shapes Who We Are is another TED talk I always recommend to all of my clients.  In fact, if you’ve attended one of my workshops, you’ll know that I frequently ask my participants to stand up and assume a power pose for a couple of minutes.  Once in a while, …

The Appeal of Self-Sabotage

Have you ever had a really great, amazing experience where everything goes right and you can’t believe your good luck? Maybe you got a new, fancy client, or an awesome speaking opportunity, or maybe a product launch went so well that you can’t believe how much support you got from your affiliates or how much money you made. And while …

The Miracle is You

This video, The Miracle is You by Kute Blackson, is beautiful to me.  It always reminds me of the power within us and it softens me to what might be possible.  I always feel humbled and hopeful when I watch it.  I hope you enjoy it, too.

Brene Brown

The Power of Vulnerability and your business

Clearly, this TED talk by Brene Brown has made the rounds on the interwebs, and for good reason.  Her work is brave, brilliant, and so needed in our world. I mention it here because most of us are used to reading her work from the standpoint of our relationships, but not usually from our businesses.  However, clearly, one of my …