Photographer on log in nature

What Sets You Apart is Your Genius

What is your Unique Selling Proposition?  What are your Gifts? USP stands for Unique Selling Proposition, and it’s basically defined as whatever you do that is different—and probably better—than what everyone else in your field is doing. These are things you do easily and with delight.  They’re also things that you’re very good at.  They are your gifts.  And the …

blank slate for drawing

Design – The Most Important 2 Seconds of Your Brand

Why Design Matters Most visitors don’t look at ads or images on your website or business cards, but design matters because it sends an immediate message of what you’re all about.  Visitors will still notice how your design makes them feel. 2 Seconds You have two seconds to capture someone’s attention online.  If your site looks unattractive, amateurish, or is …

Amy Cuddy

Amy Cuddy TED talk

This talk by Amy Cuddy on How Our Body Language Shapes Who We Are is another TED talk I always recommend to all of my clients.  In fact, if you’ve attended one of my workshops, you’ll know that I frequently ask my participants to stand up and assume a power pose for a couple of minutes.  Once in a while, …

The Appeal of Self-Sabotage

Have you ever had a really great, amazing experience where everything goes right and you can’t believe your good luck? Maybe you got a new, fancy client, or an awesome speaking opportunity, or maybe a product launch went so well that you can’t believe how much support you got from your affiliates or how much money you made. And while …

The Miracle is You

This video, The Miracle is You by Kute Blackson, is beautiful to me.  It always reminds me of the power within us and it softens me to what might be possible.  I always feel humbled and hopeful when I watch it.  I hope you enjoy it, too.

Brene Brown

The Power of Vulnerability and your business

Clearly, this TED talk by Brene Brown has made the rounds on the interwebs, and for good reason.  Her work is brave, brilliant, and so needed in our world. I mention it here because most of us are used to reading her work from the standpoint of our relationships, but not usually from our businesses.  However, clearly, one of my …

The Law of Divine Compensation-Book Review

I really can’t say enough about The Law of Divine Compensation by Marianne Williamson.  It’s A Return to Love applied to money and career, and I believe it’s essential for entrepreneurs.  It’s full of insight and compassion on how to get out of the crazy-making thoughts that sabotage us. I highly recommend it.  

Simon Sinek

Simon Sinek and the Power of Your WHY

This TED talk by Simon Sinek is one of the best things on marketing that I’ve seen.  “People don’t buy what you do, they buy why you do it.” Simon’s contention is based on the fact that we make our decisions in the emotional part of our brain, not the logical part.  The logic and rationalization comes after the decision has …