two umbrellas

Who are Your Right People?

Your Right People are the people who will love you, follow you, friend you, talk with you, get on your list and buy from you.  They love your product or service and they show up to all of your events and buy all your swag, even the weird hippopotamus bumper stickers you had printed that you weren’t sure anyone would …

sun sets on a bunny

De-Bunking Marketing Myths

Let’s look at a few common misconceptions around marketing. Myth #1 – Marketing is complicated. Truth:  Marketing is simply talking with confidence and ownership about what you are passionate about. That’s it. It isn’t convincing people to work with you, following someone else’s weird strategy that doesn’t make sense to you, or being/saying/doing anything that isn’t authentic to you. It …

Lighthouse by Todd Smith Photography

“Marketing” Does Not Mean “Chasing”

My favorite concept about marketing is based on a quote by Anne Lamott: “Lighthouses don’t go running all over the island trying to save people; they just stand there shining.” That’s how your marketing should be.  Don’t chase your right people.  Trust that they’re out there actively looking for you. I deal with so many brilliant and savvy entrepreneurs who are scared …

girl on stool with phone

Your Work Matters

Here’s the deal: when you spend your time devoted to your passion, and your effort is rewarded by testimonials, return customers, and payment for your efforts, things begin to shift. As you begin to see the value of your contribution, you begin to feel how essential you are to the working of the world. You begin to deeply value your place in the world, and …

Diane Whiddon and Lisa Hunter

Eat the Cookie!

Sometimes work is really fun. When I’m creating, or working with a client, or sometimes when I’m co-working with a friend, I have a lot of fun at work. That’s especially true when I’m spending time with Lisa Hunter. I’ve known her for about ten years.  We joke that we’re veterans of the online world.  We’ve both built oodles of …

Features and Benefits

Features v. Benefits

The distinction between Features and Benefits gives you the key to converting more sales. Features describe what your service or product actually is.   They describe the buttons, widgets, locations and other details that give people an idea of what to expect from working with you or buying your product. Benefits, on the other hand, tell people why they should care. …

Photographer on log in nature

What Sets You Apart is Your Genius

What is your Unique Selling Proposition?  What are your Gifts? USP stands for Unique Selling Proposition, and it’s basically defined as whatever you do that is different—and probably better—than what everyone else in your field is doing. These are things you do easily and with delight.  They’re also things that you’re very good at.  They are your gifts.  And the …

blank slate for drawing

Design – The Most Important 2 Seconds of Your Brand

Why Design Matters Most visitors don’t look at ads or images on your website or business cards, but design matters because it sends an immediate message of what you’re all about.  Visitors will still notice how your design makes them feel. 2 Seconds You have two seconds to capture someone’s attention online.  If your site looks unattractive, amateurish, or is …

Amy Cuddy

Amy Cuddy TED talk

This talk by Amy Cuddy on How Our Body Language Shapes Who We Are is another TED talk I always recommend to all of my clients.  In fact, if you’ve attended one of my workshops, you’ll know that I frequently ask my participants to stand up and assume a power pose for a couple of minutes.  Once in a while, …

The Appeal of Self-Sabotage

Have you ever had a really great, amazing experience where everything goes right and you can’t believe your good luck? Maybe you got a new, fancy client, or an awesome speaking opportunity, or maybe a product launch went so well that you can’t believe how much support you got from your affiliates or how much money you made. And while …