two umbrellas

Who are Your Right People?

Your Right People are the people who will love you, follow you, friend you, talk with you, get on your list and buy from you.  They love your product or service and they show up to all of your events and buy all your swag, even the weird hippopotamus bumper stickers you had printed that you weren’t sure anyone would …

sun sets on a bunny

De-Bunking Marketing Myths

Let’s look at a few common misconceptions around marketing. Myth #1 – Marketing is complicated. Truth:  Marketing is simply talking with confidence and ownership about what you are passionate about. That’s it. It isn’t convincing people to work with you, following someone else’s weird strategy that doesn’t make sense to you, or being/saying/doing anything that isn’t authentic to you. It …

Lighthouse by Todd Smith Photography

“Marketing” Does Not Mean “Chasing”

My favorite concept about marketing is based on a quote by Anne Lamott: “Lighthouses don’t go running all over the island trying to save people; they just stand there shining.” That’s how your marketing should be.  Don’t chase your right people.  Trust that they’re out there actively looking for you. I deal with so many brilliant and savvy entrepreneurs who are scared …

girl on swing

An Easier, Softer Way to Run Your Business

There is an easier, softer way to run your business.  A way that isn’t about pushing through what’s hard, or succumbing to your circumstances. The easier, softer way is about encompassing both your power to make decisions and your flexibility with life.  It’s about maximizing what’s in front of you with clear strategy, and big, wide openness. This way affirms …

Get Clear

Get Clear Intro

This is a quick, seven-ish minute intro into my Get Clear process, including how you can use it to troubleshoot problems in your marketing and branding strategies, particularly, where blocks might be stopping you, or where you might be in danger of taking actions that don’t align with you.  

DW.com Branding Style Guide example

If My Brand Were A …

  Ever do a Mood Board for your brand? This is fun, easy way to get some clarity on your brand identity, i.e. what you’re taking a stand for in the world. Check out this quick example I did for my biz coaching brand for my 6 month program.  

Diane Whiddon and Lisa Hunter

Eat the Cookie!

Sometimes work is really fun. When I’m creating, or working with a client, or sometimes when I’m co-working with a friend, I have a lot of fun at work. That’s especially true when I’m spending time with Lisa Hunter. I’ve known her for about ten years.  We joke that we’re veterans of the online world.  We’ve both built oodles of …

Features and Benefits

Features v. Benefits

The distinction between Features and Benefits gives you the key to converting more sales. Features describe what your service or product actually is.   They describe the buttons, widgets, locations and other details that give people an idea of what to expect from working with you or buying your product. Benefits, on the other hand, tell people why they should care. …